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Anky Mager2009-2010

All-blue identity for a freelance coach

logo as stamp

One of the earlier projects I did, where we were trying to come up with a clean identity for an independent trainer/couch. We came up with a simple pattern of two tiles, one inverted, slightly reminiscent of a classic character stamp. This motif and colour contrast became the leading principle for the visual identity, and was taken through to the website.

clothes on a drying line

Given the clearly segmented and compact text content, we adopted the visual principle of a clothing line: a horizontally panning thread where each text section would be pinned to. This provided both a clear visual organisation, as well as a intuitive interaction for visitors.

related projects

or, get back to work