In the far past, designers were charged with designing solely for the physical environment. Buildings, parks, bridges, teapots, toothbrushes, wastebaskets.

In the recent past and present, designers began to shift towards designing for the virtual environment. Broadcast imagery, digital photographs, websites, information kiosks, clothing in Second Life. They designed for everything around themselves (the physical), and everything around their mind (the virtual).

In the next chapter of the future, they will be designing the centre of their very being – their own mind and their own body. They will design their arms to replace the many injuries from typing on their little BlackBerrys or from too much usage of the computer mouse; they will design their eyes so that they can easier see the little type on the tiny screens of their mobile; they will design their brains so that they can better handle a million tasks simultaneously instead of the three or four that they can process today.

They will have designed everything outside their body and outside their mind, to inside their body and inside their mind. In the end, they will have designed the essence of the meaning of design and life itself.

— Bruce Mau, 2007
    First published in ICON, issue 404, August 2007

    designed and built by ldaniel.eu.